FLORENTINA

FLORENTINA

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Gold Coast Hair Colorist

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LEARN MORE ABOUT FLORENTINA

Florentina is an accomplished hair colorist with over 21 years of experience. Her in-depth knowledge of color technique and professionalism are why she has garnered a loyal clientele that includes many of Chicago's most influential socialites.

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FLORENTINA

FLORENTINA MORALES

Gold Coast Colorist

Florentina is an accomplished hair colorist with over 21 years of experience. Her in-depth knowledge of color technique and professionalism are why she has garnered a loyal clientele that includes many of Chicago’s most influential socialites.

Since 1995, Florentina has been committed to providing premier service and creating the perfect custom hair color. She specializes in color correction and highlight application with flawless, natural-looking results. Florentina believes color should complement your hairstyle while preserving your individuality, essence & flair.

Florentina can be seen at Paul Rehder Salon, located in Chicago’s Gold Coast.

Services

  • SINGLE PROCESS HAIR COLOR
    $90
  • PARTIAL HIGHLIGHT
    $150
  • PARTIAL HIGHLIGHT /W SINGLE PROCESS COLOR
    $175
  • FULL HIGHLIGHT
    $190
  • FULL HIGHLIGHT /W SINGLE PROCESS COLOR
    $220
  • GLAZE ADD-ON
    $35
    Added to Highlights or Single Process Hair Color
  • OMBRE
    TBD
    Pricing Starts @ $175 – 240
  • BALAYAGE
    TBD
    Pricing Starts @ $175 – 240

PRODUCTS

Florentina’s demonstrated knowledge of premium lines and products has made her an expert in color-matching and conversion.  What sets her apart, is her ability to provide a more restorative and enriching salon experience.

Product Lines

  • BUMBLE & BUMBLE
  • DAVINES
  • FRAMESI
  • GOLDWELL
  • MATRIX
  • MILBRON
  • MOROCCANOIL
  • NO. 4
  • ONESTA
  • ORIBE
  • PRIVE
  • PUREOLOGY
  • REDEEM PRO COLOR
  • SHINBI
  • SHU UEMARA
  • WELLA

Color Lines

  • CLAIROL
  • L’OREAL PARIS
  • SCHWARZKOPF

FREQUENTLY ASKED QUESTIONS

CAN I COLOR MY HAIR IF IT’S DAMAGED?

If your hair is weak, I recommend using clarifying shampoos and deep conditioners for at least 3 weeks, to aid in restoring your hair.  For hair that is extremely damaged, please make an appointment with your salon for an in-house treatment.   For hair is beyond repair, the best solution is to visit your stylist for a haircut in order to remove all damaged hair.

DO YOU RECOMMEND ALL-OVER COLOR OR HIGHLIGHTS?

Both can be subtle or dramatic changes.  Ask yourself what kind of change you’re looking for.  For a dramatic change, all-over color is your best option.  If you want subtle all-over color, you should stay within two shades of your original color.  Highlights are great for softly enhancing your features, but if you want a more dramatic look, ask for face-forming highlights.  If you’re still unsure, I suggest consulting with your colorist.

HOW DO I KNOW WHAT COLOR IS BEST FOR ME?

As a general rule, your hair color and skin tone should never blend.  For example, if you have a yellow skin tone you’ll want to avoid gold/blonde hair.  As another example, pink skin tones should stay away from bright reds.  For a more personalized color analysis, I recommend a consultation with your colorist.  Colorists are trained to look at skin tone, eye color and various other aspects of your appearance.